LUXURY EVOLVES…WHY HOTELS STAY THE SAME?
Nowadays, hospitality trends are deeply determined by millennial travellers who seek exploration and value authentic experiences as their new definition of luxury
From a design perspective, the millennial generation that travels in order to collect experience and memories not only staff has led to the development of immersive travel experiences-wine resorts, culinary destinations, sport-enthusiast hotels. The appeal to the millennial generation is established, yet immersive experiences draw the attention of baby boomers as well who choose to visit places that enable them to live the ethos of the hotel brand. The design team is highly attuned to defining brand through architecture and interior design, since the branding equation is extended to sensations of perceptions making the hotel business not only an articulation and marketing of extremely upper scale hospitality services, but engagement of the customer in living the brand, the space, the city, the culture in order to imprint an unforgettable living experience
Individually tailored experiences require elegant but intimate and welcoming spaces, as well as the blending of the hotel and private club experiences nested in the interwoven masterfully with the unique location
